literature review #4

2. "The Impact Of Cost On College Choice: Beyond The Means Of The Economically Disadvantaged.         (Cover Story)." Journal Of College Admission 200 (2008): 4-14. Academic Search Premier. Web. 2             Dec. 2014.

3.  This journal involves a survey of student decision making when it comes to choosing a university and how much cost has an impact on the student’s decision that was collected from 289 different students.  Students were asked to rate on a scale of 5 from strongly disagree to strongly agree on how different aspects of the university affected there decision making.  The students were categorized based on the opening questions of the affluence, gender and race in order to see which groups were most price sensitive.  Questions were asked pertaining to ability to save money by commuting, public or private and majors available along with other questions.  The results show a less elastic demand curve for higher tuition universities among affluent students while a much more elastic curve for those with less assets.  Overall the survey shows a price sensitivity from both groups as tuition continues to rise and students become more price conscious.

4. Dr. Michael P. Lillis- He has a PHD from SUNY Buffalo and is an associate professor and director of Academic Field Placement at Medaille College in Buffalo. 

Dr. Robert Guang Tian- Has a PHD from York University in Ontario and a post-doctoral MBA from Laurier University and has received awards for published papers and from organizations in Canada, China and the United States.

5. Moderating effect of family affluence- The affect a family’s wealth has on the student’s decision making process when it comes to factors like tuition and room and board.

Moderating effect of institutional reputation-  Students are willing to accrue more debt if the institution is prestigious and the likelihood of getting a job that could pay off the additional debt is sufficient.

6. “As of 2002 it is estimated by the ACSFA (Advisory committee of student financial assistance)that 4 million college qualified students of lower and middle class will not be able to attend college within the next decade. (Lillis)

“Tuition and fees at four-year public and private schools continue on a steady pace upward with an average tuition and fees growing by 36 percent in four-year institutions and by 51 percent in public four-year institutions in a ten year period ending in 2004(college board, 2004)” (Lillis 5).

“According to Hossler (2000), 80% of high school students consider the availability of financial aid an important criterion when making decisions about which college or university to attend” (Lillis 7)

7.  The value added from this journal comes mainly from the introduction in which tuition inflation is discussed in detail and compared to factors such as the CPI and median family income.  The focus of the study also supports my argument because it shows how prospective and current college students are also asking the same question of whether college is worth the increasing costs.  The results of the survey show price sensitivity as a whole and the consideration of student loans from the more affluent students as opposed to just the middle and lower class.